Nurturing Second Chances

February 5, 2018

Second Childhood Interior Second Childhood Collage

Who doesn't love a good comeback story? While Second Childhood has continued to grow since its opening in 1976 with leasing partner Treystar, its steady growth led the company to relocate to a different location with a different developer.

"Treystar has been with us from the very beginning. For nearly four decades, they've always been supportive and invested in helping our business thrive," said Tamar Helmick, Second Childhood's current owner. "At the time of our move, we wanted to continue leasing with them, but space configurations just didn't match up during that particular expansion."

Funny thing about change though—sometimes it leads you back home. After five years elsewhere, Second Childhood returned to its roots in the Carillon Centre in 2014. "Second Childhood is definitely home," Helmick said. "This building is where we're supposed to be. The space is light, happy and healthy. It's big, bright and has great energy."

When this successful children's clothing consignment store decided to renovate and expand their former space, Treystar nurtured their vision. "They listened, and we worked together," Helmick said. "Everything about the experience was wonderful."

Today the store cheerfully furthers Cecily Purdin's (Helmick's mother) legacy of "bringing down the cost of growing up." Along with its wide selection of gently used fashions for infants through teens, Second Childhood now also sells new baby clothing and gifts.

"We're very excited about our new retail boutique—we're calling this area the smile boutique—in the front of our store," Helmick said. "Our goal was to build on our already awesome consignment clothing, providing our customers with access to brands they wouldn't otherwise find locally. It's a win-win for everybody."

Loving Local

A steadfast commitment to community. That's another important characteristic Second Childhood and Treystar have in common, and why their partnership has stood the test of time.

"We love that we are local," Helmick added, "and that our fellow community members—including Treystar—partner with us to help make our business the best it can be."

Second Childhood is located at #A, 6784 South Westnedge Avenue in the Carillon Centre, the heart of the main retail corridor of the Greater Kalamazoo and Portage market. For more information, including available leasing opportunities, contact Terry Patterson at 269.217.1684.

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