Second Childhood

Success Story



Tamar Helmick with sign

Second Childhood is happy to have a second round of success partnering with Treystar. The children's consignment clothing store opened in 1976 with Cecily Purdin at the helm in Treystar's Westwood Plaza.

Over the years business success necessitated a number of moves to accommodate Second Childhood's growth. Eventually that growth lead Purdin's daughter, Tamar Helmick, Second Childhood's current owner, to relocate with a different developer.

After five years elsewhere, Helmick and Second Childhood are thrilled to be Treystar clients once again, now in the Carillon Center in Portage, and have never felt more at home in their expanded retail space.

Treystar Is Friendly

"We wanted to continue leasing with Treystar," Helmick said, but space configurations just didn't match up during the business' previous expansion.

For nearly four decades, Treystar has shown itself to be responsive, supportive, and invested in helping Second Childhood to thrive, Helmick said.

"We've had a long-standing relationship since 1976. It started with my mom and it's continued to grow and evolve to this day."

Added Value

Second Childhood exterior

Relocating to the Carillon Centre was more than just a move for Second Childhood since the business previously inhabited a portion of their current space. They also acquired an additional suite and renovated both spaces to form a large, inviting store front.

"They listened to my vision for the store and we worked together," Helmick said. "Everything about this experience was wonderful.

"Being supported by Treystar makes me a better person, a better business woman, so that I can be prosperous, so that I can add prosperity to wherever I'm at which happens to be right here. Treystar really brings value to Second Childhood and I believe we bring value to them."

A Lasting Relationship

"The team at Treystar is so great," she said. "Anytime I have a need, I don't hesitate to call and they are right there to help me immediately."

Describing their relationship as a prosperous partnership, Helmick said she feels like Second Childhood is "home."

"Now that we are back in this building, it just feels like this is where we're supposed to be. We're back and we're thrilled," she said.

Second Childhood boutique sign

Special Feature

When asked what her favorite feature of the space is, Helmick said it is more of a feeling.

"This space is light, happy, and healthy," she said. "It feels bigger, brighter, and has better energy."

Second Childhood clients also comment on the space's aesthetics often, Helmick said.

"They say, 'Oh my Gosh! You're home.'"

Second Childhood's Economic Impact

"Our customers save money while they're shopping and also make money from the clothes they want to sell so they can spend their money elsewhere in the community."